Friday, September 27

Selling Signs to Different Generations of Customers

9:30 – 11:00 am

Everyone likes the same type of sales style and the same type of service. . .right? Nothing could be further from the truth. The truth is that what your sales team doesn’t know about the four generations impacts the bottom line. Each generation, with its unique values, defines a quality sales or service experience in its own unique way. What Gen X may prefer, Matures may think is outright rude. What Boomers define as “rapport building,” Millennials may define as a waste of time.

Effective Marketing Across the Generations

2:30 – 3:30 pm

Each generation, with their life experiences, defines and responds to quality effective marketing experience differently. The question remains, what is the best technology and channel to use when marketing to each generation of customers? We will explore the biases of each of the four generations and give simple, easy to execute strategies for how to best work with each. This seminar is energetic, highly engaging, and full of immediately actionable ideas.

Speaker Tim Moore, Generational Insights.