2027 MSA Winter Meeting - SAVE THE DATE!
Feb 10, 2027 - Feb 11, 2027Connect. Learn. Grow.
Join your fellow Midwest Sign Association members in Carmel, Indiana, for two days of education, networking, and valuable industry connections at the 2027 MSA Winter Meeting!
Whether you're looking for ways to improve your business operations, strengthen your leadership team, or connect with others in the sign industry, this meeting offers something for everyone.
Educational Sessions
Lean Management: Improving Efficiency in Your Sign Business
Presented by Jered Tyack | Michigan Manufacturing Technology Center
Discover how Lean Management practices can help streamline operations, reduce waste, and improve productivity. Jered Tyack brings firsthand experience working with several sign companies and will share practical strategies and insights that can be applied to your business.
From Chaos to Clarity: Running Your Sign Business with EOS
Real Experiences, Lessons Learned & Practical Strategies from Sign Industry Leaders
Join fellow MSA members for an engaging panel discussion exploring how the Entrepreneurial Operating System (EOS) can help sign company owners and leaders bring greater structure, accountability, and focus to their businesses.
Hear firsthand from sign industry professionals who have implemented EOS as they share why they adopted the system, challenges they encountered, lessons learned, and the impact it has had on their teams and operations.
Moderator: Brian Eggers, Sign Image
Panelists:
- Kayla Crannie, Signs By Crannie
- Will Johnson, Johnsons Signs
- David Mack, Brady Signs
Whether you're familiar with EOS, considering implementing it, or simply looking for ways to improve your business, this interactive discussion will provide practical insights and an opportunity to ask questions of peers who have been through the process.
Networking, Giving Back & Connecting
MSA meetings are about more than education, they're about building relationships and strengthening our industry!
MSA Gives Back: Join fellow members for a hands-on charitable activity supporting the local community. We're working to finalize the details of this year's project and look forward to making a positive impact together.
Networking Dinner & Activity: We're putting the finishing touches on a fun evening of networking, dinner, and an off-site activity. Stay tuned for details!
Leadership Circles: Thursday morning begins with breakfast and an opportunity for Leadership Circle participants to connect, exchange ideas, and continue building relationships with their peers.
Meeting Schedule*:
*Schedule and activities are subject to change as final arrangements are confirmed.
Wednesday, February 10, 2027
10:00 AM | Lean Management Seminar
12:00 PM | Networking Lunch
1:00 PM | EOS Panel Discussion
2:00 PM | Break
2:15 PM | MSA Gives Back Charitable Activity
3:45 PM | Break/Free Networking Time
5:15PM | Meet in Hotel Lobby for Transportation to Dinner
6:00 PM | Networking Dinner and Off-site Activity
Thursday, February 11, 2027
8:00 AM | Breakfast with Leadership Circles
10:00 AM | MSA Board Meeting
12:00 PM | Lunch/Conclusion of Meeting
Meeting Location
Drury Plaza Hotel Indianapolis Carmel
9625 N Meridian St, Indianapolis, IN
Rooms have been held for meeting attendees and to make reservations, please click on the link below. You will need to change the dates to see the rooms available for booking.
https://www.druryhotels.com/bookandstay/newreservation/?groupno=10202849
Please make your reservations by Friday, January 8, 2027 to receive your group rate. Reservations made after this date will be subject to prevailing rates and availability. Reservations may also be made by calling 1-800-325-0720 and referring to our group number 10202849.
Registration Opens in Early November!
We're finalizing the remaining details and look forward to sharing more information soon. Registration is expected to open in early November 2026.
Mark your calendar and plan to join us for two days of learning, networking, and connecting with your MSA community.
2027 Winter Meeting Sponsorship Opportunities
Showcase your company and support MSA by becoming a sponsor of the 2027 Winter Meeting! Sponsorship is a great way to increase your visibility, connect with industry professionals, and demonstrate your commitment to the sign industry.