2026 MSA Summer Meeting

Join the Midwest Sign Association for two days of networking, education, and fun at our 2026 Summer Meeting. From golf and social events to a highly practical AI seminar designed specifically for sign companies, this meeting is built to deliver real

value for your business.

Seminar Details

Speaker: Stacey Brown, Chief Image Builder, Signarama Silver Spring | DC North
 

AI-Powered Efficiency – Real Solutions for Real Sign Shop Problems

Sign shops today juggle a complex blend of production demands, permitting processes, client communications, and compliance requirements. For small and medium-sized operations, this often results in bottlenecks, burnout, and lost business opportunities.

This session is designed to demystify the world of AI automation for signage professionals. Through real-world case studies, you'll learn how small sign shops are leveraging AI automation tools to streamline everything from inquiry response and job tracking to customer follow-up and compliance communication.

This session blends strategy with practicality, showing attendees how to use automation to improve response times, boost profitability, and create more headspace for creative and client-focused work.

Attendees will discover:

• Automation workflows that connect your existing systems to eliminate repetitive tasks based on the top 5 workflow bottlenecks plaguing sign shops today (identified through surveys).
• Ready-to-use AI tools that deliver measurable impact with minimal learning curves and minimal cost.
• Step-by-step implementation strategies that work within existing budgets and technical capabilities.
• Real case studies showing ROI and time savings from sign shops already using these solutions. 

Golf Scramble

The MSA golf scramble will begin at 10:00 am, Wednesday, June 10 at Buck’s Run Golf Course, 1559 South Chippewa Road, Mount Pleasant, MI 48858. Bucks Run Golf Club was once a sand and gravel quarry owned by the Fisher family before being transformed into a premier golf destination. Designed by Jerry Matthews, the course opened in 2000 and features scenic views, including Lake Fisher and Chippewa River frontage.

Today, Bucks Run is a highly rated course, earning 4.5 stars from Golf Digest, and has hosted numerous amateur and professional events, making it a top choice for golfers across Michigan.

For more course information: https://www.bucksrun.com/

Not a Golfer?

No problem, Mount Pleasant has plenty to explore while others are on the course:

• Explore Downtown Mount Pleasant - Stroll through historic downtown, browse local shops, and enjoy the charm of the area. https://meetmtp.com/play-2/downtown/
• Get Outdoors - Hike and unwind at one of the 23 scenic preserves maintained by the Chippewa Watershed Conservancy. https://meetmtp.com/places/chippewa-watershed-conservancy/
• Enjoy Patio Dining - Relax and dine at one of Mount Pleasant’s popular outdoor patio spots. https://meetmtp.com/blog-outdoor-dining-in-mt-pleasant/
• Explore Central Michigan University - Fire Up Chips! https://meetmtp.com/play-2/central-michigan-university/

Hotel Reservations

Make reservations on-line at the Soaring Eagle website www.soaringeaglecasino.com. Once on the website choose the Book Now tab, and change Promo code to Group code and then enter group code MSA060926.

You can also call 877-232-4532, please hold until the next available reservations specialist can assist you, and refer to Midwest Sign Association

Room block with its special group rate of $139/night is available until Tuesday, May 19. 2026.