The tradeshow floor marked the first time in three years that attendees were able to see, touch and compare many new innovations yet to be seen in person. Exhibiting vendors reported that they unquestionably saw an ROI reconnecting with current customers and meeting customers who were new to the sign and graphics market, looking to expand what they offered.
The sign, graphics and visual communications industry is gathering in Atlanta for the industry's largest tradeshow, ISA International Sign Expo 2022, which runs May 4-6. It marks the first time since 2019 that the event has been held in person.
The ISA Elite Class of 2022, the sign and graphics industry program for next-generation leaders, has been named. The class will gather at the upcoming ISA International Sign Expo 2022 for targeted networking and education. They will meet again in the fall at ISA headquarters for a leadership conference.