MSA Winter Meeting 2019

Feb 21, 2019 - Feb 22, 2019

Hilton Garden Inn

Louisville Airport, Kentucky

REGISTRATION FORM 

The MSA Winter Meeting will be held February 21-22, 2019, at the Hilton Garden Inn, Louisville Airport, Kentucky, in the heart of the Midwest.

On Thursday there is an MSA Board meeting (open to all), a tour and lunch including both Altec Industries and ThinkSIGN facilities, and a reception and banquet. Friday morning begins with breakfast and the MSA Meeting. The schedule continues with the always inspiring Bill Smillie, Smillie Communications, providing information on how to re-energize your sign sales.

Seminars

10 Principles of Successful Saleship will be presented Friday morning by Bill Smillie.

Learn and apply time-tested and proven methods to consultative and relationship-based selling and successful “Saleship.” Bill will explain disciplines, actions, and attitudes that, when practiced regularly, will make you and your organization more effective in sales.

The focus of the morning session will be on sales and developing and maintaining a success-driven attitude toward sales. Without new sales, your solution or story, no matter how great it is, may go unheard and undeveloped. Everyone in your organization has a part in your “sales success,” and this seminar will prove beneficial to all who attend.

Building Trust – Three Keys to Your Organization’s Sales Success will be presented during the Friday Working Lunch. This seminar is a role-playing workshop designed to develop confidence and teach your team how to build trust during the sales process. Learn the three key questions everybody in your organization must be able to answer.

In a business world driven by hard side analytics, we can sometimes forget the importance of being able to verbally and passionately “tell the story” and connect with people (soft side). People buy from people, and most people buy from people they trust. The afternoon session is designed to help you learn how to tell your story and share it with others so we can learn and grow together. The experience will be something you don’t want to miss.

Altec Industries & ThinkSIGN Tour

Two of MSA’s Louisville-area member companies have generously offered to host MSA attendees for a Thursday tour of their properties and lunch/refreshments. Attendees will meet in the Hilton Garden Inn lobby at 10:00 am, transportation will depart from the Hilton at 10:30 am, and it will return to the Hilton by about 5:00 pm - in time for the attendees to prepare for the Thursday evening reception and banquet. To be clear, this is one tour stopping at both Altec Industries and ThinkSIGN facilities.

From Dan Brown, “Altec Industries in Elizabethtown, Kentucky, is excited and honored to host the Midwest Sign Association during the winter meeting! Attendees will get an up-close and personal tour of our facility where they will see raw steel enter the building and exit as a fully-functional aerial device. During the tour you will get to see our extensive fabrication department, newly implemented state-of-the-art paint facility, assembly, quality assurance and our newly renovated offices. In addition to the tour, Altec will also provide lunch on-site for our visitors. From everyone at Altec, we look forward to seeing you in February!”

From Paul Hughes, “ThinkSIGN welcomes the MSA to Louisville! We are excited to host our friends and colleagues. ThinkSIGN will host a tour of our facility: See a ThinkSIGN come to life from start to finish. You will see our design, manufacturing, assembly, testing, and more – all in this tour. We may even sneak in a tasting of some local refreshments. We look forward to seeing you here.”

MSA appreciates that Altec Industries and ThinkSIGN will be investing in transportation, food and beverage so that MSA can offer this opportunity at no charge. Attendees are requested to meet in the Hilton lobby at 10:00 am for the 10:30 am departure, Thursday, February 21.

Schedule of Events

Thursday, February 21

7:30 am

MSA Board Meeting (open to all attendees)

10:30 am

Tour & Lunch – Altec Industries & ThinkSIGN (meet in Hilton lobby at 10:00 am)

6:00 pm

Reception & Banquet

Friday, February 22

7:30 am

Breakfast, MSA Meeting

8:45 am

Seminar: 10 Principles of Successful Saleship, Bill Smillie, Smillie Communications

Noon

Working Lunch: Building Trust – Three Keys to Your Organization’s Sales Success, Bill Smillie

2:30 pm

Meeting Concludes

Area Attractions

The MSA meeting is in Louisville, a river city “featuring the world’s only city-wide trail filled with award-winning micro distilleries, exhibits, and craft cocktail destinations.” Louisville has more than 2,500 restaurants and is highlighted by the Urban Bourbon Trail. To plan a path through the food and beverages of the city, visit www.gotolouisville.com/culinary.

Or visit the Louisville Slugger Museum & Factory. Check out www.sluggermuseum.com.

Another side-trip option is Louisville’s Kentucky Derby Museum on the grounds of Churchill Downs. See www.derbymuseum.org.

More information about the Louisville area is available from the convention and visitors bureau at: www.gotolouisville.com.

Hotel Reservations

The Hilton Garden Inn, Louisville Airport, features all the traditional amenities including the Great American Grill and the Pavilion Lounge.

Rooms are available at $139, plus tax. To reserve your room at the Hilton Garden Inn, call 800-HHONORS (800-446-6677), or call directly at 502-637-2424, Group Code: “midwes” or click the reservations link: 

RESERVATION  and use the Group Code: “midwes”

The MSA room block will be released Wednesday, February 6. The Hilton Garden Inn is at 2735 Crittenden Drive, Louisville, KY 40209. Complimentary self-parking is available.
 

Meeting Registration Fees

Early
Registration

(By 2-6-19)

Late
Registration

(After 2-6-19)

Full Meeting
All meals & seminars Feb 21 & 22

$279

$314

Altec/ThinkSIGN Tour
Thursday 10:30 am

Registration Required

 

Reception & Banquet
Thursday 6:00 pm

$93

$107

Breakfast & MSA Meeting
Friday 7:30 am

$28

$38

Seminar: 10 Principles of Successful Saleship

Working Lunch: Building Trust - Three Keys to Your Organization’s Sales Success

Friday 8:45 am & Noon

$177

$197

Sponsorship Opportunities

Sponsorships are available for the MSA Meeting with a variety of benefits depending on the level of promotion your company wishes. MSA appreciates the Sponsorships provided by our product manufacturer and sign supply distributor members. Your Sponsorship helps defray the costs of the MSA meeting and allows MSA to keep registration fees low for the sign company attendees.

Due to space limitations, only five Platinum Sponsorships are available. The Platinum Sponsor Exhibit Tables will be available during the Thursday Reception and Banquet (not on Friday). Electrical power is available for the Platinum Sponsor Exhibit Tables. (Location of Platinum Sponsor Exhibit Tables will be determined by the order in which payments are received.) Sponsorships must be received by MSA no later than February 6 in order for printed materials and signage to be prepared for the meeting.
 

MSA Meeting Sponsorships

Platinum

Gold

Silver

Bronze

$1,025

$725

$425

$250

Showcard recognition at all events

X

X

X

X

Verbal recognition at two events

X

X

X

X

Printed program recognition

X

X

X

X

Sponsor ribbons on name badges

X

X

X

X

Email to members recognition

X

X

X

X

Newsletter recognition

X

X

X

X

Complimentary reception & banquet registration

X

X

X

 

Complimentary meeting registration

X

X

 

 

Two minutes promo speaking during meeting

X

X

 

 

Exhibit table with 110 power - Limit: first five companies paid

X

 

 

 

 


How to Register

Complete the registration form, and mail it with your check to: MSA, 4128 Woodsly Dr., Batavia, OH 45103. Make your check payable to MSA. Registrations must be received by MSA no later than February 6 to qualify for the early registration fee. For registration questions or if you have dietary restrictions or need special assistance in order to participate in the MSA Meeting, contact the MSA office.

We look forward to seeing you at the MSA Winter Meeting at the Hilton Garden Inn, Louisville, Kentucky, February 21-22!

REGISTRATION FORM

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