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MSA Annual Meeting

Renaissance Indianapolis North Hotel

Carmel, lndiana

September 27-28


Click here for a Registration Form

The MSA Annual Meeting will be held September 27-28, 2018, at the Renaissance Indianapolis North, Carmel, Indiana.

On Thursday there is an MSA Board meeting (open to all), a golf scramble, and a reception and banquet featuring a special award presentation. Friday morning begins with breakfast and an MSA business meeting. The schedule continues with a seminar on how to set smart goals that support ROI for social media. The luncheon seminar covers effective social media advertising.


Top 10 Things You Need to Know to Improve Your Social Media ROI will be presented Friday morning by Kathy Sipple, My Social Media Coach.

If you hire an employee or an outside agency to do your social media for you, what do your reports look like? Do you give them ROI objectives and key performance indicators (KPIs) to measure? If not, you need to.

Often even the people who do the marketing themselves are measuring the wrong things. For example, they might be tracking the number of likes or followers rather than an overall revenue goal that contributes to the bottom line. A pretty report can show graphs with upward trending data that ultimately do not serve a greater purpose.

While there's nothing inherently wrong with growing followers (and usually brand awareness), it's dangerous to stop there. If your marketing people are sharing only data that includes these elements, you're running the risk of wasting resources - both time and money. Unfortunately, it is possible to have a strategy that appears perfectly executed when you look online at the pretty pictures and accompanying text. Even content that goes "viral" is not necessarily helpful if it drives traffic to the wrong call to action or contains no call to action at all.

Participants will receive suggestions for methods of reviewing indicators outside of social media platforms' own reports to show ways of assessing a more holistic view of the online marketing ecosystem. Rather than depending on one platform, you will learn how various components can work together to achieve actual business goals that have meaning for your sign company. You will receive a sample campaign that you might implement for your company.

Getting the Most Out of Paid Social Media Advertising will be presented by Kathy Sipple during the Friday Working Lunch.

Algorithms have changed since businesses began using social media over the past 10+ years. Ten years ago any post you created as your brand had a good chance of being noticed by a prospect following you on social media. Today only a small fraction of your followers are likely to see any particular post. The reasons for this are several - what social media platforms offered for free at the beginning, they now seek to turn into a profitable business.

Additionally, as more and more content is generated, marketers are collectively creating more than the target audience can possibly read. Therefore, preference goes to paying customers to have their sponsored content shown first. Thus, it's harder than ever to get your marketing messages seen by the right audience if you're relying on organic (free) reach.

It's not all bad news, however. For a modest budget and sharp targeting, social media offers highly targeted advertising with potential for some of the highest ROI available compared to other marketing methods. While not terribly difficult, it is useful to have some firsthand knowledge of what's possible and to make sure any funds applied toward paid social campaigns have sound business objectives behind them.

During this session we will step through a sample paid campaign using LinkedIn that will illustrate how a paid campaign could work specifically for your company.

Golf Scramble

The MSA Golf Scramble takes place at the country-style setting of Wood Wind Golf Club, 2302 West 161st Street, Westfield, IN 46074. The outing, which begins with a shotgun start at 11:30 am, Thursday, September 27, includes range balls, a boxed lunch, and prizes. Go to: www.woodwindgolf.com.

Award Presentation

A highlight of the meeting will be the presentation of the MSA Lifetime Achievement Award. This award is being presented to Noel Yarger, North American Signs, South Bend, Indiana. The presentation will take place during the Thuirsday evening banquet.

Schedule of Events

Thursday, September 27

8:00 am

MSA Board Meeting (open to all attendees)
11:30 am Golf Scramble:Wood Wind Golf Club, Westfield, Indiana

6:00 pm

Reception & Banquet
Friday, September 28

7:30 am

Breakfast & MSA Meeting

8:45 am

Seminar: Top 10 Things You Need to Know to Improve Your Social Media ROI
Kathy Sipple, My Social Media Coach


Working Lunch: Getting the Most Out of Paid Social Media Advertising
Kathy Sipple

2:30 pm

Meeting Concludes

Area Attractions

The MSA Annual Meeting is in Carmel, Indiana, near Indianapolis. Visit Newfields, which includes the Indianapolis Museum of Art, The Garden, The Art & Nature Park, the Lilly House, and more. Go to: www.discovernewfields.org.

Aptly named, The Fashion Mall at Keystone Crossing rewards the pursuit of style. If an upscale store has only one Indy location, it's usually at this northside hotspot. The Fashion Mall is also home to locally owned boutiques. Visit www.simon.com/mall/the-fashion-mall-at-keystone.

Or try the Peace Water Winery Tasting Room, a family-owned business where 50% of the profits are donated to charity: www.peacewaterwinery.com. For information about planning your trip to Carmel, go to: www.visithamiltoncounty.com.

Hotel Reservations

The Renaissance Indianapolis North Hotel, Carmel, Indiana, features all the traditional amenities including free parking, Grille 39 Restaurant, the Day/Night Bar, and an indoor lap pool and fitness center. Rooms are available at $139, plus tax. To reserve your room at the Renaissance, click:

Book your group rate for Midwest Sign Association

Or call 800-468-3571. The local phone number is 317-816-0777. The MSA room block will be released Tuesday, September 11. The Renaissance is at 11925 N. Meridian St., Carmel, IN 46032. Parking is complimentary.

The Renaissance, at the heart of a major Indianapolis business district, always sells out with business travelers on Tuesdays and Wednesdays and often on Thursdays. It is sold out about two to three weeks prior to a date. You are encouraged to make your reservation early.

Meeting Registration Fees



(By 9-11-18)

(After 9-11-18)

Full Meeting
All meals & seminars September 27-28



Wood Wind Golf Scramble
Thursday, 11:30 am



Reception & Banquet
Thursday, 6:00 pm



Breakfast & MSA Meeting
Friday 7:30 am



Top 10 Things You Need to Know to
Improve Your Social Media ROI

Working Lunch-Getting the Most From Paid
Social Media Advertising

Friday 8:45 am & Noon



Meeting Sponsorships

See below



Sponsorship Opportunities

Sponsorships are available for the MSA Meeting with a variety of benefits depending on the level of promotion your company wishes. MSA appreciates the Sponsorships provided by our product manufacturer and sign supply distributor members. Your Sponsorships help defray the costs of the MSA meeting and allow MSA to keep registration fees low for the sign company attendees.


Due to space limitations, only five Platinum Sponsorships are available. The Platinum Sponsor Exhibit Tables will be available during the Thursday Reception and Banquet (not on Friday). Electrical power is available for the Platinum Sponsor Exhibit Tables.


Sponsorships must be received by MSA no later than September 11 in order for printed materials and signage to be prepared for the meeting.


MSA Meeting Sponsorships










Showcard recognition at all events





Verbal recognition at two events





Printed program recognition





Sponsor ribbons on name badges





Email to members recognition





Newsletter recognition





Golf hole sponsorship





Complimentary reception & banquet registration





Complimentary golf round





Complimentary meeting registration





Two minutes promo speaking during meeting





Exhibit table with 110 power - Limit: first five companies paid





How to Register

Complete the registration form, and mail it with your check to: MSA, 4128 Woodsly Dr., Batavia, OH 45103. Make your check payable to MSA. For a credit card payment, call MSA 513-753-8664. Registrations must be received by MSA no later than September 11 to qualify for the early registration fee. For registration questions or if you have dietary restrictions or need special assistance in order to participate in the MSA Meeting, contact the MSA office.


We look forward to seeing you at the MSA Annual Meeting at the Renaissance Indianapolis North Hotel, Carmel, Indiana, September 27-28!


Click here for a Registration Form